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Only a professional can go further

2014-6-11    source:    Author:  Viewed:1119
In 2010, see the LED emerging industry more and more flourishing momentum, Shenzhen xuanshuo Optoelectronic Technology Co., Ltd. Was established, to packaging equipment as a springboard to enter the field of LED, the LED industry the opportunity to seize.

As the semiconductor lighting industry chain midstream sectors, LED device packaging plays a connecting role in the development of semiconductor lighting industry in China and also has one of the industrial sectors of scale and cost advantages in the global semiconductor lighting industrial chain division of labor. Hyun-seok photoelectric home to leading technology, reliable quality, efficient service, customer satisfaction, quality, help Chinese photovoltaic equipment manufacturing industry to take off.
As the middle link of the semiconductor lighting industry chain, LED device packaging plays a vital role in the development of semiconductor lighting industry, and also one of the industry sector in our country has scale advantage and cost advantage in the global semiconductor lighting industrial chain division of labor in the. The quality policy Hyun Seok photoelectric adhering to the "leading technology, reliable quality, efficient service, customer satisfaction, power Chinese photoelectric equipment manufacturing industry to take off.

Precise positioning to make advantage
Precise positioning and make advantage

At the time, the patch package has not been so widely now, the old plug-in LED still prevalent, Hyun-seok photoelectric device has learned five core part of the package, into the front of the solid crystal, wire, dispensing and back spectroscopic , braid.
At that time, the patch package is not now so widely, plug-in LED old is also widespread, Hyun Seok photoelectric learned packaging equipment has five core part, is divided into the front of the solid crystal, welding wire, dispensing and back light , tape.

Taiwan's imports from device to device all the way to the evolution of domestic equipment, Hyun-seok photoelectric tease out when some clue packaging equipment market structure, domestic equipment manufacturers in the rapid growth in recent years, rapid technological upgrade, with the overall industrial development opportunity, when the packaging equipment market Hyun-seok photoelectric new entrants is a very good opportunity.
All the way from Taiwan to import equipment equipment to domestic equipment evolution, Hyun Seok photoelectric find some clue when packaging equipment market structure, manufacturer of domestic equipment in recent years rapid growth, rapid upgrade technology, the overall opportunity with the aid of the industrial development , is a very good opportunity packaging equipment market at that time the Xuan Shuo optoelectronic this new entrants.

A few years ago, LED industry has just entered the mainland market demand has not been fully released, then explore the many treasures of the capital such as the general swarmed the influx of foreign capital, LED enterprises have sprung up everywhere. However, after several rounds of hot money investment, LED Sheng fire died down, revealed that various Industrial manufacturers operating difficulties, bankruptcy or stop intensified, the industry began to enter the reshuffle.
A few years ago, LED industry has just entered the mainland, market demand has not been fully released, then many capital such as find treasure general rush forward, a large number of foreign capital inflows, such as bamboo shoots after a spring rain like LED enterprises blossom everywhere. But after several rounds of hot money investment, LED fire subsided, appears is industrial manufacturers various management predicament, close or stop growing, industry began to shuffle period.

While Hyun-seok photoelectric up not long, but after careful analysis of the development of the industry, as well as past experience to determine, Hyun-seok photoelectric believe that only professional to go further.
Although Hyun Seok photoelectric founded time is not long, but after careful analysis of the development of the industry, and the judgment of past experience, Hyun Seok photoelectric think, only a professional can go further.

"In fact, every company can do together to make the whole product line, but every effort is limited." Hyun-seok photoelectric think, finally chose the back end, because Hyun-seok photoelectric selected within the limited energy more willing go to some of the products do fine, and not want to go the whole evenly divided, product positioning is not accurate, it is difficult characteristics.
"In fact, every enterprise can do all homogeneous product line, but everyone's energy is limited." Hyun Seok photoelectric thought, finally chose to end, because Hyun Seok photoelectric selection in the limited energy is more willing to take part of the product to do fine, and not to the overall to go halves on a fifty-fifty basis, product positioning is not accurate, it is difficult to have.

Focus on the introduction of the R & D personnel
Introducing talents focus on R & D

After the good positioning, in addition to strengthening R & D outside, then serious homogenization equipment on the market but also to Hyun-seok photoelectric heart fear, and then only by Hyun-seok photovoltaic R & D strength, not enough to make the quality There fore new products. How to plan marketing strategies become Hyun-seok photoelectric primary priority.
Good location, in addition to strengthening technology research and development, the homogenization of serious equipment market also let Hyun Seok photoelectric heart fear, but only by Hyun Seok photoelectric when R & D strength, but not enough to make a talent showing itself in the quality of the products. How to plan and market strategy has become the priority among priorities Hyun Seok photoelectric primary.

Established from 2010 to 2012, Hyun-seok photoelectric products in terms of quality compared with peers did not have a clear advantage, coupled with Hyun-seok is also a budding business, the best and most effective way to market is to open up markets in China to expand its influence force. Was established in 2010, Hyun-seok photoelectric positioning in the market followers, the industry's goal was staring at several top-ranking manufacturers, Hyun-seok photoelectric 2011 to become their challengers, and in the hearts of Hyun-seok photoelectric farther in the back-end segments dream is to become a leader in its industry. At that time two years ago, the company's plan is not to measure the profits, with this marketing strategy, the company's earnings the previous years is not bad, but also much better than planned.
From 2010 up to 2012, Hyun Seok photoelectric product quality compared with peers do not have obvious advantages, coupled with Hyun Suk is a new enterprise, in Chinese market the best and most effective way is to open up the market to expand influence. Established in 2010, at that time, followers Hyun Seok photoelectric positioning in the market, the target stared when industry ranked several giant, to 2011 Hyun Seok photoelectric to become their challenger, farther Hyun Seok photoelectric heart dream is to become the industry leader in the back end segments. When the company's plan is the first two years of not calculating profit, by virtue of such a market strategy, the company in previous years profit is not bad, even much better than planned.

Clear the situation coupled with corporate positioning market planning for Hyun-seok photoelectric won a stage victory in the early stages. 2012 Hyun-seok be bold and innovative people outside primers are structural and electrical aspects of the talent they have on the non-standard equipment very rich successful experience, Hyun-seok photoelectric This step is the introduction of non-professional game of chess with their peers pains entirely different style of mining professionals.
Corporate positioning clear plus size up the situation of market planning, for Hyun Seok photoelectric won victory in the early stage. For the introduction of 2012 Xuan Shuo bold and innovative people, are structural and electrical aspects of talent, they have successful experience is very rich in non-standard equipment, Hyun Seok photoelectric this step into the game with non professionals painstakingly mining professional style Jingwei clear.

By injection of fresh blood, Hyun-seok photoelectric began to build the second phase of the quality of the route, so that products can Hyun-seok substantial improvement in quality. After nearly a year of effort the team in early 2013, Hyun-seok photoelectric with competitors in terms of quality apart. About 20 percent more efficient than competitors, the stability is better than many competitors.
Through the injection of fresh blood, Hyun Seok photoelectric began to build the second stage quality route, the Xuan Shuo products can be substantially enhanced in quality. After nearly a year of efforts, the team at the beginning of 2013, Hyun Seok photoelectric and competitors distance in quality. About 20% efficiency is higher than that of rivals, stability is better than competitors in many.

Improved optimization of technological innovation
Technology innovation improved optimization

Hyun-seok photoelectric main production of SMD-LED spectral / Tape device, according to the LED market and customer needs, but also escalating optimization. Sorting machines do the whole machine structure optimization improvements (eg: grasping the material structure, inflatable blanking structure, test structures, disc components, sub-PIN structure, etc.), and other models 3528,3020,3014 largest PPH is the highest industry structure easier to debug, countertops concise, easier to clean the machine, the appearance of a comprehensive upgrade, make the operation more user-friendly, simple and elegant. Sorting machines hopper lifting device installation, blanking solve the problem of feeding fly zone.
Hyun Seok photoelectric main production of the SMD-LED light / tape device, according to LED market and customer needs, are also constantly upgrading Optimized machine whole machine structure (such as:. Grasping the material structure, blowing blanking structure, test structure, disc assembly, PIN structure), 3528, 3020, 3014 models of the maximum PPH value was the highest, the structure more convenient debugging, table is simple, clean the machine is more convenient, the appearance of upgrades in the round, the the operation is more humanized, simple and generous. Machine material box with lifting device, solving the problem of blanking zone flying material.

LED market in order to meet the development trend of high pressure and high flow test system hardware and software performance improved significantly. And power supply voltage measurement range increased from 12V to 40V, and power supply current measurement range increased from 200mA to 1000mA.
In order to cater to the market trend of LED high voltage and high current, the test system hardware and software performance improved significantly. Voltage measurement range and power supply is increased from 12V to 40V, current measuring range and power supply is increased from 200mA to 1000mA.

Taping Machine installation of automatic feeding structure. When the carrier tape material CCD discrimination as NG, automatic feeding structure will have an adverse material removed and added a yield materials, machines more intelligent, reduce downtime, increase productivity and efficiency while saving labor costs, This structure is optional structure, which can meet different customer needs.
For installation of automatic feeding structure belt machine. When the CCD discriminant carrier material is NG, automatic feeding structure will have a bad material removed and added a good material, machine more intelligent, reduce downtime, improve the production efficiency and saves the manpower cost, the structure for the optional structure, can meet different customer needs.

Win pluralism
The tight encirclement diversified development

Hyun-seok photoelectric pre-import as many companies are now walking homogenization Road
Hyun Seok photoelectric pre import strategies like many enterprises are taking the homogeneous way
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